UTM Campaign URL Builder

Create consistent utm_source, utm_medium and utm_campaign links with presets, normalised values and saved templates.

Website URL

Presets:

Source *utm_source

Medium *utm_medium

Campaign *utm_campaign

Termutm_term — paid keywords

Contentutm_content — A/B variant

Campaign IDutm_id

Normalise values (lowercase, spaces → _)Analytics tools treat “Email” and “email” as different sources

Campaign URL

Enter a website URL

utm_source, utm_medium and utm_campaign are required by Google Analytics 4 to attribute traffic.

Everything runs in your browser — URLs you paste are never sent or stored.

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Frequently Asked Questions

Google Analytics 4 needs utm_source, utm_medium and utm_campaign. utm_term, utm_content and utm_id are optional.

Analytics reports are case-sensitive, so Email and email show up as different sources. Normalising keeps reports clean.

Yes. Save any combination as a preset; presets are stored only in this browser.

Yes. Existing parameters are kept and any old utm_* values are replaced with the new ones.